Vie Lorie

To advertise the launch of Vie Lorie handbags on Nordstrom’s website, EHL & Co. developed a campaign focused on combining editorial visuals with behind-the-scenes looks that fully immerse the viewer in the world of Vie Lorie. Stark, sculptural arrangements of the four signature bags created a striking visual signalling high-fashion, while intimate glimpses of the creative process invited the audience to experience the brand as insiders. The resulting visual narrative positions Vie Lorie confidently among its competitors while guiding luxury shoppers to explore the collection on Nordstrom’s website.