EHL & Co. curated this Autumn Gathering campaign to reflect the brand’s earth-inspired roots, offering a fresh alternative to typical fall and holiday imagery. The visuals move away from cliché autumn tropes, focusing instead on a warm, grounded atmosphere that highlights the natural beauty of the jewelry and home pieces. The distinct narratives in each piece of content immerses viewers in the world of JIA JIA, encouraging them to shop the collection and incorporate the pieces into their own gatherings.