EHL & Co. developed a suite of content templates for Madi, refining what was already resonating with her and her audience, elevating existing formats with new fonts and layouts designed to be cohesive from the profile view. Usability was as critical as design, as the templates had to look elevated while remaining simple enough for Madi to execute consistently. Each template was built to align with the content pillars established in the broader strategy, giving Madi a flexible set of options suited to all of her content buckets.