EHL & Co. created this December Holiday campaign to bring cohesion and warmth to JIA JIA Jewelry's feed during the most visually saturated month of the year. Shot against a deep earthy green backdrop, the multi-colored crystal jewelry feels united instead of random or disjointed. Pine branches and gift boxes decked out in jewelry offer subtle nods to the season without feeling cheesy or too commercial. Ultimately, the campaign gives JIA JIA Jewelry a holiday presence that is refined and visually appealing.