Excuse My Grandma’s Amazon Brand Partnerships are created in EMG’s signature style, with Kim’s witty voiceovers playfully poking fun at Grandma Gail. Designed to be relatable, humorous, and instantly engaging, the content resonated with audiences while highlighting Amazon’s activations, events, and products in an authentic way. Facilitated by EHL & Co., the collaboration proved so successful that it sparked additional partnerships, reinforcing EMG’s ability to merge family-driven storytelling with commercial impact.