Behind-The-Hats advertised the brand’s Amazon hats in a sophisticated setting, with the duo styled in suits and inviting viewers into the behind-the-scenes process of their collection. Building on the success of the prior year’s professional photoshoot, this campaign focused on engaging the audience with the sense of being insiders. The setting underscored both the trustworthiness and legitimacy of the brand while keeping the content engaging and aspirational for both young and mature viewers.