The Dancing with the Stars Red Carpet campaign features a series of interviews with the show’s cast. As avid reality TV fans, Excuse My Grandma brought their signature blend of family perspective and candid advice to the red carpet, connecting naturally with stars while offering both DWTS and EMG’s audiences funny and engaging content. By weaving humor with sincerity, the series reinforced EMG’s core themes of family and honest advice, ensuring the brand message resonated far beyond the event itself.