MOTHER'S DAY COMMUNITY EVENT
This Mother’s Day Event brought the Excuse My Grandma community together in New York City for a celebration of mothers, connection, and giving back. Partnering with Blushington, a luxury hair and makeup salon, the event honored women across generations while supporting Bottomless Closet, a nonprofit that helps women in New York show up to job interviews with strength and style. The EMG community truly showed up with over 120 guests attending, 200 pounds of clothing donated, and more than $1,000 raised for the organization.
EHL & Co. secured the partnerships and gifting, designed all marketing materials, and promoted the event across platforms to ensure a seamless experience. Following the gathering, behind-the-scenes moments and Grandma Gail’s signature humor were shared on social media to extend the reach, amplify the event’s message, and spark ongoing engagement. The result was a campaign that balanced philanthropy with personality, reinforcing EMG’s values of multigenerational relationships and uplifting women.
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