NYC DINER HAT CAMPAIGN
The NYC Diner Hat Campaign, the second advertisement for Excuse My Grandma’s Amazon hat collection, placed the duo in a setting that felt distinctly nostalgic and true to Grandma’s persona. Filmed in a classic diner, the series blended old-school New York charm with the effortless cool of the new EMG baseball caps, making the content relatable and stylish for every generation.
Building on the massive popularity of food culture, the campaign also featured playful content such as dipping fries in a milkshake and stopping at a hotdog cart, blending fashion with lifestyle in a way that felt both relatable and aspirational.
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