The Rainmaker Red Carpet campaign marked EMG’s debut on the red carpet, bringing their signature banter and multigenerational humor into a new setting. Their playful back-and-forth and lighthearted questions put stars at ease, creating space for candid moments that felt both entertaining and authentic. By leaning into signature formats like Grandma Gail’s timeless “rules to live by” and the duo’s fashion commentary, the series seamlessly extended the brand’s voice into the world of celebrity, reinforcing its themes of family, style, and genuine connection.