The Birthstone Guide campaign was created to highlight Jia Jia’s full collection of crystal birthstone pieces in a format designed for both beauty and performance. Developed to be shareable and saveable, the guides have quickly become one of the brand’s best-performing assets across social media channels, resonating with audiences through the satisfaction of seeing the complete collection presented together. Blending sharp visuals with strategy, the campaign reinforces the timeless appeal of birthstones while driving reach, engagement, and continued growth.