The Motherhood-Focused Content campaign offered an intimate look at how founder Jia-Jia balances the dual roles of motherhood and entrepreneurship, weaving together everyday moments with key business milestones. Competitor analysis revealed that highlighting founders within content creates a stronger emotional bond between audience and brand, so this campaign specifically reinforces the brand’s credibility and relatability by showcasing Jia-Jia’s authentic yet sophisticated life as a mother.