The Pinned Posts campaign introduced Jia Jia’s story at the very top of her profile, giving audiences an immediate sense of her vision, background, and creative philosophy. These videos were crafted to build trust by humanizing the brand, allowing viewers to feel connected from the beginning. Designed with longevity in mind, the posts continue to travel and circulate over time, spreading the brand’s message and ensuring that every new visitor encounters an authentic and enduring introduction.