The Ruby Tablescape campaign staged Jia Jia’s pieces within an elegant Chinese tea service, surrounded by pastries and fruit, transforming the scene into a celebration of heritage and luxury. By layering jewelry into this refined setting, the visuals highlighted the richness of the collection while subtly nodding to Jia Jia’s cultural roots. Crafted to feel aspirational and editorial, the campaign invited viewers to pause, admire, and imagine how the pieces might invite decadence to their own lives.