The Sweet Summer campaign immersed audiences in the summer season, pairing sweet tea and minimalistic visuals with the sensory appeal of ASMR, a format embraced across luxury jewelry brands. Despite its simplicity, the narrative was vivid, evoking warmth, ease, and the joy of summertime rituals. By focusing on seasonal imagery, EHL & Co. created content that felt fresh and indulgent, designed to captivate viewers and inspire them to see the jewelry as part of their own summer story.