The Valentine’s Day campaign blended editorial storytelling with lifestyle-driven content to capture the spirit of the holiday in a way that felt aspirational yet approachable. EHL & Co. strategically used this moment to test a variety of content formats, from polished visuals to more expansive narratives, in order to measure performance and gather insights. By testing across formats, each post carried a sense of novelty while yielding insights to inform future holiday strategies and drive stronger audience engagement.