The Jia-Jia What Are You Wearing? campaign brings the brand’s founder directly into conversation with her audience in intimate, UGC-style videos. Each video captures her walking the viewer behind the camera through the look she created, blending authenticity with aspirational luxury. By ensuring the client felt comfortable and confident on set, EHL & Co. produced content that feels effortless but is highly impactful on social media and reinforces the brand’s approachable sophistication.