EHL & Co. worked with Cassidy Crockett, the influencer behind “what the nyc cool moms wear” and the author of a Substack covering fashion, travel, and skincare, to build a visual brand identity for her platform, Cool Monologue. Crockett wanted a logo and color system that stayed true to her personality and that her audience would find instantly familiar.
The symbol is a profile illustration of Crockett herself, rendered in an early 2000s cartoon style with her signature round sunglasses and long, wavy hair. Because Crockett’s likeness is a large part of her brand, the mark is immediately recognizable to audiences. Inspired by the timeless luxury of vintage magazine spreads, the brand’s wordmark is a rounded and slightly playful serif, reminiscent of a classic print magazine while still close enough to Substack’s native typography to feel integrated. EHL & Co. also provided custom article cover templates to extend the branding to her Substack, bringing a cohesive and intriguing atmosphere to the page.
EHL & Co. produced and edited the first video in Cool Monologue’s Cool Mom Closet Tours series, setting the visual standard for future episodes. Unscripted interviews with high-profile clients don't always go as planned, so the priority was capturing standout looks and building in moments engineered for social sharing.
