EMARA EQUITIES

EHL & Co. partnered with Emara Equities, an NYC-based investment firm and co-GP partner, to build a brand identity and website befitting a firm still establishing its footprint. The challenge was one of timing as much as design: Emara needed a presence that read as established and credible while the business itself was still being built. 

The solution was an accelerated branding process and a single-page site. Choosing transitional serif fonts made the page look official and legitimate while still maintaining a boutique feel. Maroon and gray complete the palette, lending the brand weight and formality despite its early stage.