The design language draws from the authority of established real estate firms alongside the refined sensibility of modern, youth-driven brands. The Hackberry Lane symbol features a street sign embedded within the negative space of a rectangle, a reference to the brand’s origin on Hackberry Lane at the University of Alabama, while subtly forming an H that ties back to the brand name. Haven expresses a more elevated, serene approach to living through a calming purple palette and a clean, modern doorway symbol. Old Row leans into a legacy-driven, collegiate aesthetic, defined by a rust red tone, a more textured typographic style, and a classic Southern character that evokes heritage and tradition.
