EHL & Co. created this Spring campaign to showcase JIA JIA's top-selling pieces, styled on the body, in layers, and arranged on driftwood as a nod to early summer. The pink backdrop captures the bright, happy feeling of spring, while transitioning smoothly from the gray tones of the previous month's imagery. The campaign spanned multiple formats and tested a range of content styles including UGC-feeling shots, product photography, table scenes, and behind-the-scenes moments.