EHL & Co. partnered with JTAV to expand its digital presence with campaigns that blended product advertisements, skincare education, reviews, and expert tips. Each initiative aimed to build a loyal community around the brand who would purchase JTAV’s luxury skincare services and products. By weaving in thoughtful recommendations, educational moments, and luxury names, the content positioned JTAV as both a leader and a tastemaker, strengthening perception and driving engagement and conversion.