EXCUSE MY GRANDMA
Excuse My Grandma, created by Kim Murstein alongside her Grandma Gail, began as lighthearted videos capturing their cross-generational banter. Partnering with EHL & Co. to lead growth and creative ideation, the brand has since transformed into a multi-platform powerhouse at the intersection of family, fashion, and modern relationship commentary.
Campaigns such as Grandma’s Rules, fashion styling, get ready with me’s, and interviews highlight the humor and unfiltered takes that have made the duo beloved, while expanded initiatives in social media engagement, in-person events, and the Excuse My Grandma podcast deepen their community impact. Together, these efforts elevate EMG into a cultural touchpoint that uplifts women across generations.
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