The Outfit Itinerary

EHL & Co. partnered with Madi Silpe of Outfit Itinerary to build a growth strategy across her personal and styling Instagram and TikTok accounts. Beginning with a brand audit, Silpe’s content was organized into pillars: personal style and outfits, lifestyle and real-life moments, expert point of view, and trend commentary and curation. Each pillar shaped a set of content series and posting guidelines. EHL & Co. also designed visual guidelines and templates for video covers and carousels to unify the feed, and provided editing feedback based on analytics, industry research, and past client insight.