With a background in luxury fashion and buying, Jia-Jia founded her namesake jewelry brand to create crystal pieces that are both beautiful and deeply meaningful. Partnering with EHL & Co. allowed her to establish a credible foundation for the brand by representing the many facets of her story. Through campaigns highlighting founder narratives, motherhood, and behind-the-scenes moments, her brand has not only built an authentic and aspirational presence but has also seen rising conversions, expanding reach, and meaningful engagement with top influencers.